Description: Post Consumer Brands as a company never had an overarching corporate social responsibility message platform. In collaboration with environmental health & safety and operations teams, I led the development of three corporate responsibility pillars that aligned with our current efforts and future strategy. We’ve started to leverage […]
Search engine optimized web content focused on educating consumers about a variety of topics related to the safety and sustainability of genetically modified organisms (GMOs).
Description: Four-part series outlining the impact of artificial intelligence in agriculture. It was distributed through the organization’s weekly email. Roles: Researched and wrote content. Audience: Soybean producers Employer: MorganMyers Client: Illinois Soybean Association Part 1: Artificial Intelligence and the Human Advantage Artificial Intelligence (AI) – learn what is it and how it […]
Description: A series of science-based fact sheets intended to educate the audience about agriculture-related topics. Role: Developed strategy, wrote content, coordinated promotions Audience: Health and wellness influencers, dietitians, nutritionists Client: Illinois Farm Families
Description: Two monthly email newsletters, deployed to a general subscriber audience and an influencer audience, intended to build consumer trust in agriculture. Role: Wrote content, planned editorial Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 30% influencer average open rate, 17% general subscriber […]
Description: Blogs used on the Illinois Farm Families website, intended to build consumer trust in agriculture. Role: Wrote content, planned editorial Audience: Millennial parents in Illinois Client: Illinois Farm Families Results: Blog posts average 500-1,000 views consistently Sample blogs: Planning for pests and protecting your food The importance […]
2017 Precision Farming Dealer Summit — Roundtable Coverage There are many factors that go into making a precision field day successful. Weather, attendance and other variables can complicate the execution of a precision field day., Dealers from around the country have best practices for a successful field day […]
2017 Precision Farming Dealer Summit — Roundtable Coverage Drones were introduced as the pinnacle of innovation that would change the agricultural industry. But with many retailers struggling to sell drones or Unmanned Arial Vehicles (UAVs), what is the real ROI? UAVs are able to capture photos and information […]
AUSTIN, Texas — It’s salty, yet subtle, green, and crunchy. It has more calcium than milk, more potassium than a banana, and more iron than beef. And with new technologies that speed its transition from a health supplement to a widely accepted food, microalgae could play a critical […]
Collaboration is usually the answer to solving a complex problem, and precision farming is no exception. Peer groups are a common way for small, independent dealers and larger, multi-store OEM retailers alike, to share ideas and strategies. But why would you join a group to share ideas with […]
