Project Type: Writing

Artificial Intelligence in Agriculture

Description: Four-part series outlining the impact of artificial intelligence in agriculture. It was distributed through the organization’s weekly email.  Roles: Researched and wrote content.  Audience: Soybean producers Employer: MorganMyers Client: Illinois Soybean Association  Part 1: Artificial Intelligence and the Human Advantage  Artificial Intelligence (AI) – learn what is it and how it […]

Illinois Farm Families Email Newsletter

Description: Two monthly email newsletters, deployed to a general subscriber audience and an influencer audience, intended to build consumer trust in agriculture.  Role: Wrote content, planned editorial  Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 30% influencer average open rate, 17% general subscriber […]

Illinois Farm Families Blog

Description: Blogs used on the Illinois Farm Families website, intended to build consumer trust in agriculture.  Role: Wrote content, planned editorial Audience: Millennial parents in Illinois Client: Illinois Farm Families Results: Blog posts average 500-1,000 views consistently  Sample blogs: Planning for pests and protecting your food The importance […]

What is the Real ROI Behind UAVs?

2017 Precision Farming Dealer Summit — Roundtable Coverage Drones were introduced as the pinnacle of innovation that would change the agricultural industry. But with many retailers struggling to sell drones or Unmanned Arial Vehicles (UAVs), what is the real ROI? UAVs are able to capture photos and information […]

Scientists evaluate risks of gene editing

Technology is advancing exponentially and the exciting field of genome editing is no exception. Scientists at the University of Wisconsin-Madison and the Morgridge Institute for Research are playing an essential role in ensuring the continued responsible development of this genome editing technology. They are exploring the intersection of […]