Description: Essential employee and external communications deployed throughout the COVID-19 pandemic. Roles: Planned and wrote internal content used to inform employees, assisted with external media relations efforts to highlight COVID-19 efforts, and shared external news on social media to inform prospective employees Audience: Consumers, internal employees and prospective employees Employer: Post Consumer […]
Description: Created an internal and external campaign celebrating the 125th anniversary of the Post brand and the 100th anniversary of the Malt-O-Meal brand. Tactics included local and national media relations, an anthem video, $250,000 in donations to local non-profits, on-site celebrations at 10 locals across North America, and website […]
Through my self-driven freelance communications work, I partnered with scientists and administrators at the International Seed Federation and American Seed Trade Association to create a series of six fact sheets about gene editing. I researched, wrote, and designed the materials. The fact sheets translated scientific papers and materials […]
Description: Post Consumer Brands as a company never had an overarching corporate social responsibility message platform. In collaboration with environmental health & safety and operations teams, I led the development of three corporate responsibility pillars that aligned with our current efforts and future strategy. We’ve started to leverage […]
Search engine optimized web content focused on educating consumers about a variety of topics related to the safety and sustainability of genetically modified organisms (GMOs).
Description: Four-part series outlining the impact of artificial intelligence in agriculture. It was distributed through the organization’s weekly email. Roles: Researched and wrote content. Audience: Soybean producers Employer: MorganMyers Client: Illinois Soybean Association Part 1: Artificial Intelligence and the Human Advantage Artificial Intelligence (AI) – learn what is it and how it […]
Description: A series of science-based fact sheets intended to educate the audience about agriculture-related topics. Role: Developed strategy, wrote content, coordinated promotions Audience: Health and wellness influencers, dietitians, nutritionists Client: Illinois Farm Families
Description: Two monthly email newsletters, deployed to a general subscriber audience and an influencer audience, intended to build consumer trust in agriculture. Role: Wrote content, planned editorial Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 30% influencer average open rate, 17% general subscriber […]
Description: Blogs used on the Illinois Farm Families website, intended to build consumer trust in agriculture. Role: Wrote content, planned editorial Audience: Millennial parents in Illinois Client: Illinois Farm Families Results: Blog posts average 500-1,000 views consistently Sample blogs: Planning for pests and protecting your food The importance […]
2017 Precision Farming Dealer Summit — Roundtable Coverage There are many factors that go into making a precision field day successful. Weather, attendance and other variables can complicate the execution of a precision field day., Dealers from around the country have best practices for a successful field day […]
Jordan Gaal 