Project Type: Writing

COVID-19 Communications

Description: Essential employee and external communications deployed throughout the COVID-19 pandemic. Roles: Planned and wrote internal content used to inform employees, assisted with external media relations efforts to highlight COVID-19 efforts, and shared external news on social media to inform prospective employees Audience:  Consumers, internal employees and prospective employees Employer: Post Consumer […]

Artificial Intelligence in Agriculture

Description: Four-part series outlining the impact of artificial intelligence in agriculture. It was distributed through the organization’s weekly email.  Roles: Researched and wrote content.  Audience: Soybean producers Employer: MorganMyers Client: Illinois Soybean Association  Part 1: Artificial Intelligence and the Human Advantage  Artificial Intelligence (AI) – learn what is it and how it […]

Illinois Farm Families Email Newsletter

Description: Two monthly email newsletters, deployed to a general subscriber audience and an influencer audience, intended to build consumer trust in agriculture.  Role: Wrote content, planned editorial  Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 30% influencer average open rate, 17% general subscriber […]

Illinois Farm Families Blog

Description: Blogs used on the Illinois Farm Families website, intended to build consumer trust in agriculture.  Role: Wrote content, planned editorial Audience: Millennial parents in Illinois Client: Illinois Farm Families Results: Blog posts average 500-1,000 views consistently  Sample blogs: Planning for pests and protecting your food The importance […]