Description: Post Consumer Brands as a company never had an overarching corporate social responsibility message platform. In collaboration with environmental health & safety and operations teams, I led the development of three corporate responsibility pillars that aligned with our current efforts and future strategy. We’ve started to leverage […]
Search engine optimized web content focused on educating consumers about a variety of topics related to the safety and sustainability of genetically modified organisms (GMOs).
Description: Three month social media campaign focused on driving increased web traffic. Role: Developed strategy, wrote copy, executed content Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 125% increase in web traffic to watchusgrow.org
Description: Daily email newsletter compilation of articles from the No- Till Farmer magazine publication Role: Editorial Audience: Conservation-minded farmers Employer: Lessiter Media
Description: Two monthly email newsletters, deployed to a general subscriber audience and an influencer audience, intended to build consumer trust in agriculture. Role: Wrote content, planned editorial Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 30% influencer average open rate, 17% general subscriber […]
Description: Blogs used on the Illinois Farm Families website, intended to build consumer trust in agriculture. Role: Wrote content, planned editorial Audience: Millennial parents in Illinois Client: Illinois Farm Families Results: Blog posts average 500-1,000 views consistently Sample blogs: Planning for pests and protecting your food The importance […]
Description: Daily email newsletter compilation of articlers from the Strip Till Farmer magazine publication Role: Editorial Audience: Conservation-minded farmers Employer: Lessiter Media
Jordan Gaal 