Description: Created an internal and external campaign celebrating the 125th anniversary of the Post brand and the 100th anniversary of the Malt-O-Meal brand. Tactics included local and national media relations, an anthem video, $250,000 in donations to local non-profits, on-site celebrations at 10 locals across North America, and website […]
Description: Internal communications campaign for Hormel Foods with future programs supporting the Food Journey message for customers and consumers. Roles: Developed messages, provided ideas, currently coordinating supporting projects and communications – coming soon Audience: Internal employees and customers Employer: MorganMyers Client: Hormel Foods Website: https://www.hormelfoods.com/our-food-journey/
Description: Product launch campaign for Chicago Cutlery’s expanded line of poultry processing knives. Role: Wrote news release (with editing from a copywriter), developed messages Audience: Poultry processors Employer: MorganMyers Client: Chicago Cutlery
Description: Campaign focused on engaging influencers to amplify the Illinois Farm Families’ message and build trust in farmers. Role: Developed strategy, planned events, wrote content Audience: Millennial parents in Illinois, health and wellness influencers Employer: MorganMyers Client: Illinois Farm Families Through this influencer outreach, IFF set out to cultivate 50 health […]
Description: Three month social media campaign focused on driving increased web traffic. Role: Developed strategy, wrote copy, executed content Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 125% increase in web traffic to watchusgrow.org
Jordan Gaal 