Description: Created an internal and external campaign celebrating the 125th anniversary of the Post brand and the 100th anniversary of the Malt-O-Meal brand. Tactics included local and national media relations, an anthem video, $250,000 in donations to local non-profits, on-site celebrations at 10 locals across North America, and website and social campaigns.
Roles: Led internal communications and website strategies, wrote internal and external content, assisted with event planning and assisted with local and national media relations
Audience: Consumers, internal employees and customers
Employer: Post Consumer Brands
Key media placements:
- New leader at Post finds cereal lovers still love the sweet stuff, Star Tribune
- Post Consumer Brands Marks Anniversaries For Post, Malt-O-Meal, Shelby Report
External articles wrote:
- Celebrating milestone anniversaries, employees, and community in Utah
- St. Ansgar plant’s celebration makes a big impact in a small community
- Toronto team donates 300,000 bowls of cereal to celebrate Post’s milestone anniversaries
- Jonesboro celebrates milestone anniversaries and recognizes community partners with thank you event
- Lakeville corporate headquarters hosts socially-distanced drive-thru anniversary celebration

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