Description: Created an internal and external campaign celebrating the 125th anniversary of the Post brand and the 100th anniversary of the Malt-O-Meal brand. Tactics included local and national media relations, an anthem video, $250,000 in donations to local non-profits, on-site celebrations at 10 locals across North America, and website and social campaigns.

Roles: Led internal communications and website strategies, wrote internal and external content, assisted with event planning and assisted with local and national media relations

Audience:  Consumers, internal employees and customers

Employer: Post Consumer Brands

Website: Post Consumer Brands marks two major brand milestones, 125 years for Post, 100 years for Malt-O-Meal, by giving back

Key media placements:

• New leader at Post finds cereal lovers still love the sweet stuff, Star Tribune
• Post Consumer Brands Marks Anniversaries For Post, Malt-O-Meal, Shelby Report

External articles wrote:

• Celebrating milestone anniversaries, employees, and community in Utah
• St. Ansgar plant’s celebration makes a big impact in a small community
• Toronto team donates 300,000 bowls of cereal to celebrate Post’s milestone anniversaries
• Jonesboro celebrates milestone anniversaries and recognizes community partners with thank you event
• Lakeville corporate headquarters hosts socially-distanced drive-thru anniversary celebration