Archives: Projects

What is the Real ROI Behind UAVs?

2017 Precision Farming Dealer Summit — Roundtable Coverage Drones were introduced as the pinnacle of innovation that would change the agricultural industry. But with many retailers struggling to sell drones or Unmanned Arial Vehicles (UAVs), what is the real ROI? UAVs are able to capture photos and information […]

Scientists evaluate risks of gene editing

Technology is advancing exponentially and the exciting field of genome editing is no exception. Scientists at the University of Wisconsin-Madison and the Morgridge Institute for Research are playing an essential role in ensuring the continued responsible development of this genome editing technology. They are exploring the intersection of […]

Lessiter Media

As a freelance editor and writer for Lessiter Media in Brookfield, WI, I have worked on a variety of projects. Articles Precision Farming Dealer Magazine Collaborators not Competitors: Establishing an External Precision Support Networt Collaboration is usually the answer to solving a complex problem, and precision farming is […]

National Agri-Marketing Association

The National Agri-Marketing Association student chapter at UW-Madison participates in the NAMA Student Marketing Competition. For the competition, our organization develops a three year marketing plan for a food or agricultural product. I have served in the following roles: Market Research: Compiled market research, trends, and data to […]

Post Consumer Brands

Projects during my corporate communications internship at Post Consumer Brands included: Contributed articles and images to the company intranet in collaboration with an external agency Wrote corporate statements on a variety of topics and consulted the legal and regulatory departments Coordinated and facilitated an intern focus group and […]

Collegiate Farm Bureau

Projects accomplished while volunteering as the Public Relations Director for Collegiate Farm Bureau at UW-Madison include: Designing all marketing materials for organization events Launched CFB’s first website in 2016 using a WordPress blog platform and maintain it with weekly relevant content Create digital content, such as videos and […]