Life Sciences Communication 625: Risk Communication

Risk communication is strategy to communicate both the objective and subjective aspects of risk, taking into account people’s values and how they relate to risk.

Final Research Paper

Nuclear Energy Risk Communication in the Media: A Case Study of The Simpsons

Abstract

This paper examines a case study of two episodes of The Simpsons, the longest running animated sitcom in the United States and America’s “nuclear family”, and the risk communication of nuclear energy. Previous researchhas explored the differences in online and traditional media coverage of nuclear energy, but no case study has been conducted analyzing the risk coverage of nuclear energy in The Simpsons. Through analyzing select episodes of The Simpsons, three nuclear energy themes emerged including incompetence, unnatural occurrences, and negative consequences. This paper suggests that these images fit into current risk communication frameworks including the psychometric approach, the heuristic-systematic information-processing model, and cultivation theory. Further study should be done to determine the risk coverage impact on actual public perception.

Risk Campaign Assessment

A short presentation analyzing the effectiveness of a risk related campaign, with recommendations for future improvement.

Defend the Paris Deal and Climate Action: Campaign Assessment

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