Description: Campaign focused on engaging influencers to amplify the Illinois Farm Families’ message and build trust in farmers.
Role: Developed strategy, planned events, wrote content
Audience: Millennial parents in Illinois, health and wellness influencers
Employer: MorganMyers
Client: Illinois Farm Families
Through this influencer outreach, IFF set out to cultivate 50 health and wellness and foodie influencer brand messengers by the end of FY18. To achieve this objective, IFF wanted its audience to:
- KNOW: Increase the number of health and wellness professionals and foodie influencers who view farmers as a resource for information about food
- THINK: Increase the number of health and wellness professionals and foodie influencers who have a positive perception of Illinois farmers and agriculture
- FEEL: Increase the number of health and wellness professionals and foodie influencers who have confidence in Illinois farming practices through ongoing conversations with farmers
- DO: Share their experiences with their patients, clients and followers
| Core Strategies |
| Cultivate relationships and sponsorships with key influencers to facilitate peer-to-peer conversations |
| Create meaningful in-person experiences that connect influencers with farmers |
| Provide targeted and educational sources of information about food and farming to influencers |
| Encourage amplification of food and farming resources to additional audiences |
Categories:
