Description: Essential employee and external communications deployed throughout the COVID-19 pandemic.

Roles: Planned and wrote internal content used to inform employees, assisted with external media relations efforts to highlight COVID-19 efforts, and shared external news on social media to inform prospective employees

Audience:  Consumers, internal employees and prospective employees

Employer: Post Consumer Brands

Website: Post Consumer Brands Gives Employees Bonus, Supports Hunger Relief Efforts During COVID-19 Pandemic

Key media placements:

• The Cereal Industry Had a Very Weird Year, Bloomberg
• Lakeville cereal-maker Post Consumer Brands announces $2M employee bonus program, Pioneer Press
• Minnesota public health agency, POST team up to vaccinate more than 400 manufacturing workers, Ag Week