Description: Essential employee and external communications deployed throughout the COVID-19 pandemic.
Roles: Planned and wrote internal content used to inform employees, assisted with external media relations efforts to highlight COVID-19 efforts, and shared external news on social media to inform prospective employees
Audience: Consumers, internal employees and prospective employees
Employer: Post Consumer Brands
Key media placements:
- The Cereal Industry Had a Very Weird Year, Bloomberg
- Lakeville cereal-maker Post Consumer Brands announces $2M employee bonus program, Pioneer Press
- Minnesota public health agency, POST team up to vaccinate more than 400 manufacturing workers, Ag Week