Archives: Projects

Portfolio Items

Artificial Intelligence in Agriculture

Description: Four-part series outlining the impact of artificial intelligence in agriculture. It was distributed through the organization’s weekly email.  Roles: Researched and wrote content.  Audience: Soybean producers Employer: MorganMyers Client: Illinois Soybean Association  Part 1: Artificial Intelligence and the Human Advantage  Artificial Intelligence (AI) – learn what is it and how it […]

Hormel Foods: Our Food Journey

Description: Internal communications campaign for Hormel Foods with future programs supporting the Food Journey message for customers and consumers.  Roles: Developed messages, provided ideas, currently coordinating supporting projects and communications – coming soon  Audience: Internal employees and customers Employer: MorganMyers Client: Hormel Foods  Website: https://www.hormelfoods.com/our-food-journey/

Illinois Farm Families Influencer Engagement Campaign

Description: Campaign focused on engaging influencers to amplify the Illinois Farm Families’ message and build trust in farmers.  Role:  Developed strategy, planned events, wrote content  Audience: Millennial parents in Illinois, health and wellness influencers Employer: MorganMyers Client: Illinois Farm Families Through this influencer outreach, IFF set out to cultivate 50 health […]

Nuclear Energy Risk Communication in the Media: A Case Study of “The Simpsons”

Description: Research project published in the Undergradute Journal of Science and Technology Link: https://justjournal.org/2018/05/06/nuclear-energy-risk-communication-in-the-media-a-case-study-of-the-simpsons/  Abstract: This paper examines risk communication of nuclear energy in the context of two episodes of “The Simpsons”, the longest running animated sitcom in the United States and America’s “nuclear family.” According to the World […]

Illinois Farm Families Email Newsletter

Description: Two monthly email newsletters, deployed to a general subscriber audience and an influencer audience, intended to build consumer trust in agriculture.  Role: Wrote content, planned editorial  Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 30% influencer average open rate, 17% general subscriber […]

Illinois Farm Families Blog

Description: Blogs used on the Illinois Farm Families website, intended to build consumer trust in agriculture.  Role: Wrote content, planned editorial Audience: Millennial parents in Illinois Client: Illinois Farm Families Results: Blog posts average 500-1,000 views consistently  Sample blogs: Planning for pests and protecting your food The importance […]