Description: Essential employee and external communications deployed throughout the COVID-19 pandemic. Roles: Planned and wrote internal content used to inform employees, assisted with external media relations efforts to highlight COVID-19 efforts, and shared external news on social media to inform prospective employees Audience: Consumers, internal employees and prospective employees Employer: Post Consumer […]
Description: Created an internal and external campaign celebrating the 125th anniversary of the Post brand and the 100th anniversary of the Malt-O-Meal brand. Tactics included local and national media relations, an anthem video, $250,000 in donations to local non-profits, on-site celebrations at 10 locals across North America, and website […]
I collaborated with the communications and government affairs team to organize legislative visits in Washington DC and met with federal officials to lobby for program funding while working as a Communications Specialist for the Wisconsin Area Health Education Centers (AHEC), a healthcare career pipeline program affiliated with the […]
Through my self-driven freelance communications work, I partnered with scientists and administrators at the International Seed Federation and American Seed Trade Association to create a series of six fact sheets about gene editing. I researched, wrote, and designed the materials. The fact sheets translated scientific papers and materials […]
As part of my corporate communications role, I contribute to and lead efforts to enhance Post’s corporate reputation with state and local government agencies by building relationships and pursuing relevant media opportunities. I also work directly with our general counsel and director of external relations to develop effective […]
Description: Post Consumer Brands as a company never had an overarching corporate social responsibility message platform. In collaboration with environmental health & safety and operations teams, I led the development of three corporate responsibility pillars that aligned with our current efforts and future strategy. We’ve started to leverage […]
Search engine optimized web content focused on educating consumers about a variety of topics related to the safety and sustainability of genetically modified organisms (GMOs).
Description: Four-part series outlining the impact of artificial intelligence in agriculture. It was distributed through the organization’s weekly email. Roles: Researched and wrote content. Audience: Soybean producers Employer: MorganMyers Client: Illinois Soybean Association Part 1: Artificial Intelligence and the Human Advantage Artificial Intelligence (AI) – learn what is it and how it […]
Description: A series of science-based fact sheets intended to educate the audience about agriculture-related topics. Role: Developed strategy, wrote content, coordinated promotions Audience: Health and wellness influencers, dietitians, nutritionists Client: Illinois Farm Families
Description: Internal communications campaign for Hormel Foods with future programs supporting the Food Journey message for customers and consumers. Roles: Developed messages, provided ideas, currently coordinating supporting projects and communications – coming soon Audience: Internal employees and customers Employer: MorganMyers Client: Hormel Foods Website: https://www.hormelfoods.com/our-food-journey/
Jordan Gaal 