GMO Answers
Search engine optimized web content focused on educating consumers about a variety of topics related to the safety and sustainability of genetically modified organisms (GMOs).
Artificial Intelligence in Agriculture
Description: Four-part series outlining the impact of artificial intelligence in agriculture. It was distributed through the organization’s weekly email. Roles: Researched and wrote content. Audience: Soybean producers Employer: MorganMyers Client: Illinois Soybean Association Part 1: Artificial Intelligence and the Human Advantage Artificial Intelligence (AI) – learn what is it and how it […]
Illinois Farm Families Agriculture Fact Sheets
Description: A series of science-based fact sheets intended to educate the audience about agriculture-related topics. Role: Developed strategy, wrote content, coordinated promotions Audience: Health and wellness influencers, dietitians, nutritionists Client: Illinois Farm Families
Hormel Foods: Our Food Journey
Description: Internal communications campaign for Hormel Foods with future programs supporting the Food Journey message for customers and consumers. Roles: Developed messages, provided ideas, currently coordinating supporting projects and communications – coming soon Audience: Internal employees and customers Employer: MorganMyers Client: Hormel Foods Website: https://www.hormelfoods.com/our-food-journey/
For an Edge that Lasts: Blue is Better
Description: Product launch campaign for Chicago Cutlery’s expanded line of poultry processing knives. Role: Wrote news release (with editing from a copywriter), developed messages Audience: Poultry processors Employer: MorganMyers Client: Chicago Cutlery
Illinois Farm Families Influencer Engagement Campaign
Description: Campaign focused on engaging influencers to amplify the Illinois Farm Families’ message and build trust in farmers. Role: Developed strategy, planned events, wrote content Audience: Millennial parents in Illinois, health and wellness influencers Employer: MorganMyers Client: Illinois Farm Families Through this influencer outreach, IFF set out to cultivate 50 health […]
Illinois Farm Families Summer Web Traffic Campaign
Description: Three month social media campaign focused on driving increased web traffic. Role: Developed strategy, wrote copy, executed content Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 125% increase in web traffic to watchusgrow.org
No-Till Insider Daily Email Update
Description: Daily email newsletter compilation of articlers from the No- Till Farmer magazine publication Role: Editorial Audience: Conservation-minded farmers Employer: Lessiter Media
Nuclear Energy Risk Communication in the Media: A Case Study of “The Simpsons”
Description: Research project published in the Undergradute Journal of Science and Technology Link: https://justjournal.org/2018/05/06/nuclear-energy-risk-communication-in-the-media-a-case-study-of-the-simpsons/ Abstract: This paper examines risk communication of nuclear energy in the context of two episodes of “The Simpsons”, the longest running animated sitcom in the United States and America’s “nuclear family.” According to the World […]
Illinois Farm Families Email Newsletter
Description: Two monthly email newsletters, deployed to a general subscriber audience and an influencer audience, intended to build consumer trust in agriculture. Role: Wrote content, planned editorial Audience: Millennial parents in Illinois, health and wellness influencers Client: Illinois Farm Families Results: 30% influencer average open rate, 17% general subscriber […]
