Category: Digital

  • Segmented science communication audiences for more effective messages

    Segmented science communication audiences for more effective messages

    An important step in crafting an effective science-related message is knowing your audience. Research in different countries has revealed distinct groups of people with differing attitudes towards science. John Besley from Michigan State University used survey data to determine six audiences for science communication in the United States. Besley used demographic and ideology information to […]

  • Color and accuracy matter for effective data visualizations

    Color and accuracy matter for effective data visualizations

    Communicating data is difficult. Data can complicated and hard to visualize. The way the human brain visualizes images can be used to organize data so it is easy to understand. These simple tips can help you effectively communicate your data to as many people as possible. Color matters. The human brain craves contrast. When creating […]

  • Calling all scientists: Build an online presence and personal brand

    Calling all scientists: Build an online presence and personal brand

    Scientists are facing a daunting challenge: gaining public trust. It is important now, more than ever, for scientists to effectively communicate their science to the public. Increasingly, communication is happening on digital platforms and social media. How can a scientist gain public trust and communicate their work on social media? You can use your online […]