Consumer support for GMOs increased in Vermont after GMO labels appeared A recent study in Science Advances out of the University of Vermon and Purdue University demonstrated that the when GMO labeling appeared in Vermont it actually increased support of genetically engineered food. Many scientists and experts opposed […]
There’s scientific consensus, the data exists, peer reviewed even, and there is absolutely no reason anyone should think otherwise. Despite this, nothing you say can convince some people otherwise. They’re fired-up, angry, emotional. They don’t believe the science. Does this sound familiar? For any scientist or science communicator, […]
The majority of consumers who do not participate in conversations about food and are often indifferent on controversial food and agriculture topics are referred to as the silent majority. The vocal minority has been described as a group of consumers who contribute to a disproportionate amount of conversations about […]
Last week, students at the University of Wisconsin-Madison had the opportunity advocate for agriculture through an event called Ag Day on Campus. Ag Day on Campus is an annual event hosted by the University of Wisconsin-Madison Collegiate Farm Bureau chapter. Students in the Collegiate Farm Bureau set-up on […]
Whether the risk exists or not, risk communication has become an essential form of communication in agriculture and bioscience. According to the World Health Organization, “Risk Communication is any purposeful exchange of information about risks between interested parties.” Common risks faced in bioscience and agriculture often relate to […]
Eighteen respected scientists and researchers. Twenty-eight reviewers. Thirty pages of comments and reviews. The recently released genetically engineered crops study by the National Academies of Sciences (NAS) is a true consensus on GMOs. It aims to convey the complexity of genetically modified organisms. For communicators, genetically modified crops […]
Google search “GMO” and you might find images of massive tomatoes or syringes inserted into apples appearing in the search results. Understandably, consumers are concerned about genetic modification. Anti-GMO marketing by companies such as Chipotle and advertising campaigns that demonize genetic modification only perpetuate fear and consumer mistrust. The process […]
