Category: Agriculture

Food and agriculture’s silent majority

The majority of consumers who do not participate in conversations about food and are often indifferent on controversial food and agriculture topics are referred to as the silent majority. The vocal minority has been described as a group of consumers who contribute to a disproportionate amount of conversations about […]

7 strategies to communicate GMOs to millennials using the National Academies of Sciences report

Eighteen respected scientists and researchers. Twenty-eight reviewers. Thirty pages of comments and reviews. The recently released genetically engineered crops study by the National Academies of Sciences (NAS) is a true consensus on GMOs. It aims to convey the complexity of genetically modified organisms. For communicators, genetically modified crops […]

Misunderstood science: what in the world is a GMO?

Google search “GMO” and you might find images of massive tomatoes or syringes inserted into apples appearing in the search results. Understandably, consumers are concerned about genetic modification. Anti-GMO marketing by companies such as Chipotle and advertising campaigns that demonize genetic modification only perpetuate fear and consumer mistrust. The process […]