Category: Advertising

  • Segmented science communication audiences for more effective messages

    Segmented science communication audiences for more effective messages

    An important step in crafting an effective science-related message is knowing your audience. Research in different countries has revealed distinct groups of people with differing attitudes towards science. John Besley from Michigan State University used survey data to determine six audiences for science communication in the United States. Besley used demographic and ideology information to […]

  • 10 marketing successes and failures at the grocery store

    10 marketing successes and failures at the grocery store

    Market successes are when companies fill an actual consumer need, while failures often occur when firms create a consumer need that wasn’t there or create a pointless product attribute to appeal to a consumer desire.  This past week’s task was to scan a grocery store and determine real-life successes and failures of the marketing perspective and […]

  • Iconic and delicious: Superbowl food & drink commercials

    Iconic and delicious: Superbowl food & drink commercials

    The Superbowl is right around the corner. I’ve never been a big fan of football, or had much interest in watching the actual game. To me, and many others, the Superbowl means commercials. Digital media and video content is on the rise and some of the most viewed media on the internet. Love them or […]

  • McDonald’s, the food system, and consumer power

    McDonald’s, the food system, and consumer power

    If you walk into any McDonald’s, it is almost a guarantee that the food will be consistent. A cheeseburger from McDonald’s tastes the same in Wisconsin as it does in Texas. This might not seem like a big deal, but there’s a lot that goes into ensuring that every customer has the same food and […]

  • Pattern finding: create better ads using visual theory

    Pattern finding: create better ads using visual theory

    How can we use science to get people to look at our advertisements? The short answer: visual theory. As a communications student, I notice advertising everywhere. I’m not always an expert on what makes a successful ad campaign. However, I’m always an expert on deciding what I like to look at and what I don’t. […]