An important step in crafting an effective science-related message is knowing your audience. Research in different countries has revealed distinct groups of people with differing attitudes towards science. John Besley from Michigan State University used survey data to determine six audiences for science communication in the United States. […]
Market successes are when companies fill an actual consumer need, while failures often occur when firms create a consumer need that wasn’t there or create a pointless product attribute to appeal to a consumer desire. This past week’s task was to scan a grocery store and determine real-life successes […]
The Superbowl is right around the corner. I’ve never been a big fan of football, or had much interest in watching the actual game. To me, and many others, the Superbowl means commercials. Digital media and video content is on the rise and some of the most viewed […]
If you walk into any McDonald’s, it is almost a guarantee that the food will be consistent. A cheeseburger from McDonald’s tastes the same in Wisconsin as it does in Texas. This might not seem like a big deal, but there’s a lot that goes into ensuring that […]
How can we use science to get people to look at our advertisements? The short answer: visual theory. As a communications student, I notice advertising everywhere. I’m not always an expert on what makes a successful ad campaign. However, I’m always an expert on deciding what I like […]
