Author Archives

Jordan Gaal

7 strategies to communicate GMOs to millennials using the National Academies of Sciences report

Eighteen respected scientists and researchers. Twenty-eight reviewers. Thirty pages of comments and reviews. The recently released genetically engineered crops study by the National Academies of Sciences (NAS) is a true consensus on GMOs. It aims to convey the complexity of genetically modified organisms. For communicators, genetically modified crops […]

Misunderstood science: what in the world is a GMO?

Google search “GMO” and you might find images of massive tomatoes or syringes inserted into apples appearing in the search results. Understandably, consumers are concerned about genetic modification. Anti-GMO marketing by companies such as Chipotle and advertising campaigns that demonize genetic modification only perpetuate fear and consumer mistrust. The process […]