Month: August 2018

  • Segmented science communication audiences for more effective messages

    Segmented science communication audiences for more effective messages

    An important step in crafting an effective science-related message is knowing your audience. Research in different countries has revealed distinct groups of people with differing attitudes towards science. John Besley from Michigan State University used survey data to determine six audiences for science communication in the United States. Besley used demographic and ideology information to […]