Eighteen respected scientists and researchers. Twenty-eight reviewers. Thirty pages of comments and reviews. The recently released genetically engineered crops study by the National Academies of Sciences (NAS) is a true consensus on GMOs. It aims to convey the complexity of genetically modified organisms. For communicators, genetically modified crops […]
If I could give one piece of advice to any student considering studying at the University of Wisconsin-Madison, it would be to explore the Life Sciences Communication (LSC) major. LSC focuses on both applied and theoretical communication issues. I started my education as a Biology major and began […]
Market successes are when companies fill an actual consumer need, while failures often occur when firms create a consumer need that wasn’t there or create a pointless product attribute to appeal to a consumer desire. This past week’s task was to scan a grocery store and determine real-life successes […]
