The Superbowl is right around the corner. I’ve never been a big fan of football, or had much interest in watching the actual game. To me, and many others, the Superbowl means commercials. Digital media and video content is on the rise and some of the most viewed media on the internet. Love them or hate them, commercials are an average  of 14 minutes out of every hour on TV and a $70 billion industry. TV ads often, create iconic trends, characters, or catch-phrases that become part of pop-culture. Because it’s the eve of the Superbowl, here are a few of my favorite icon commercials the consumer food industry produced.

Where’s the Beef? Wendy’s – 1984

Ask almost anyone and they will probably recognize the saying “Where’s the beef?” It’s so iconic people remember it without even knowing it was originally used in a Wendy’s commercial. Do you think Wendy’s still has the most beef?

Bob Dole Pepsi – 1996

Featuring everyone’s favorite mono-tone political, Pepsi’s whimsical, lighthearted commercial will leave an political junkie craving some ice-cold Pepsi.

Wasssuppp! Budweiser – 2000

Here’s another familiar phrase and fun commercial. Budweiser experimented with product placement subtly in their Superbowl XXXIV ad.

Cindy Crawford Pepsi – 1992

This Pepsi commercial featured Cindy Crawford, a supermodel from the 90’s.

Betty White Snickers – 2010

I saved my favorite for last. Snickers’ “you’re not you when you’re hungry” campaign feature a lot of celebrities, but perhaps none more iconic than Betty White. She also happen to be my favorite actress. I started eating a Snickers a day after this commercial.