Month: February 2017

  • Calling all scientists: Build an online presence and personal brand

    Calling all scientists: Build an online presence and personal brand

    Scientists are facing a daunting challenge: gaining public trust. It is important now, more than ever, for scientists to effectively communicate their science to the public. Increasingly, communication is happening on digital platforms and social media. How can a scientist gain public trust and communicate their work on social media? You can use your online […]

  • Iconic and delicious: Superbowl food & drink commercials

    Iconic and delicious: Superbowl food & drink commercials

    The Superbowl is right around the corner. I’ve never been a big fan of football, or had much interest in watching the actual game. To me, and many others, the Superbowl means commercials. Digital media and video content is on the rise and some of the most viewed media on the internet. Love them or […]

  • McDonald’s, the food system, and consumer power

    McDonald’s, the food system, and consumer power

    If you walk into any McDonald’s, it is almost a guarantee that the food will be consistent. A cheeseburger from McDonald’s tastes the same in Wisconsin as it does in Texas. This might not seem like a big deal, but there’s a lot that goes into ensuring that every customer has the same food and […]