Scientists are facing a daunting challenge: gaining public trust. It is important now, more than ever, for scientists to effectively communicate their science to the public. Increasingly, communication is happening on digital platforms and social media. How can a scientist gain public trust and communicate their work on […]
The Superbowl is right around the corner. I’ve never been a big fan of football, or had much interest in watching the actual game. To me, and many others, the Superbowl means commercials. Digital media and video content is on the rise and some of the most viewed […]
If you walk into any McDonald’s, it is almost a guarantee that the food will be consistent. A cheeseburger from McDonald’s tastes the same in Wisconsin as it does in Texas. This might not seem like a big deal, but there’s a lot that goes into ensuring that […]
