Food

Sugar, rice, and everything nice: what’s in my Fruity Pebbles?

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postconsumerbrands.com

Imagine gazing down at a freshly poured bowl of bright neon Fruity Pebbles. The small rice flakes sparkle and shimmer in a multitude of colors like stars in a milky night sky. It’s crispy, it’s irresistible, it’s yabba dabba good. As a child, Fruity Pebbles was a rare treat – as a young adult the cereal is common choice for any meal. Here’s a quick run-down of one of America’s favorite cereals.

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Fruity Pebbles are produced by Post Consumer Brands and may be seen in other variations such as Cocoa Pebbles or Cinnamon Pebbles. The Pebbles cereals were introduced as a re-brand of Post’s flop brand, Sugar Rice Krinkles.

Per Post’s website, Fruity Pebbles is an excellent source of vitamin D, has 11 essential vitamins and minerals, and is the “fruity way to rock.” While rocking out, you might wonder what exactly a pebble is made of or what all those 11 essential vitamins and minerals are? Grab a cold glass of orange juice and let’s dive into what makes up this part of a balanced breakfast…

To figure out what’s in Fruity Pebbles, I started by grabbing a box at the store. It’ll also be a tasty snack later, win-win. The first ingredient is rice, that makes sense. Fruity Pebbles are a crispy rice cereal. When rice is dried, cooked and toasted with sugar paste that causes it to expand. The expanded, toasted rice forms thin, hollowed out walls. This creates the crunch and crisp we all know and love. Those are the basics to making crispy rice cereal. Add in some sugar for taste, hydrogenated vegetable oil for shelf life, salt, and natural and artificial fruit flavors and you have Fruity Pebbles!

frpebFruity Pebbles claims to have 11 essential vitamins and minerals, but what are they? Vitamins and minerals perform hundreds of roles in the body and are essential to the production of many bodily processes. They help heal wounds, support your immune system and even convert the food we eat to energy. After taking a closer look here they are:

Sodium ascorbate is a source of vitamin C and ascorbic acid is vitamin C. This vitamin helps the body form connective tissue, bone, blood vessels and skin. Niacinamide is derived from niacin, also known as vitamin B3, which in this small amount is good for overall health – in larger amounts is can improve cholesterol. Reduced iron found in the cereal is good for our red blood cells and zinc oxide helps the body to fight off bacteria. Vitamin B6 aids in fat metabolism and vitamin A palmitate supports vision and neurological function. Riboflavin, more commonly known as vitamin B2, assists in converting food into fuel! Thiamin mononitrate or vitamin B1 is involved in a variety of cellular process and folic acid helps produce new cells. Vitamin B12 directly helps brain function and the nervous system and vitamin D benefits the intestinal system.

These vitamins and minerals are essential and found in many other foods we eat. In breakfast cereal, they are found in smaller amounts, but many vegetables are abundant and teeming with certain vitamins and minerals. Disclaimer: even with all these vitamins and minerals, and as great as it would be, you cannot survive off Fruity Pebbles alone!

Now that I’m confident Fruity Pebbles is providing me at least some form of nutrition, I’m ready to dig into this box of Bedrock’s finest. Next time you’re eating breakfast, reach for a box of Pebbles.

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Categories: Food

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