How can we use science to get people to look at our advertisements? The short answer: visual theory. As a communications student, I notice advertising everywhere. I’m not always an expert on what makes a successful ad campaign. However, I’m always an expert on deciding what I like […]
Google search “GMO” and you might find images of massive tomatoes or syringes inserted into apples appearing in the search results. Understandably, consumers are concerned about genetic modification. Anti-GMO marketing by companies such as Chipotle and advertising campaigns that demonize genetic modification only perpetuate fear and consumer mistrust. The process […]
The 1990’s were an interesting time, at least I’ve heard. Having been born in 1996, I only lived through 4 years of the decade and don’t remember too much. The 90’s brought us some amazing consumer food products such as Quaker Instant Oatmeal Dinosaur Eggs and Little Hugs […]
Imagine gazing down at a freshly poured bowl of bright neon Fruity Pebbles. The small rice flakes sparkle and shimmer in a multitude of colors like stars in a milky night sky. It’s crispy, it’s irresistible, it’s yabba dabba good. As a child, Fruity Pebbles was a rare […]
